Digital Marketing 2020: All-Year Updates

I’m going to be optimistic in this post.

We all know what 2020 was about.

Hence I’m going to ignore the dreaded word and mention only the advancements or updates.

The Digital Marketing 2020 updates.

So, let’s end this year by beginning with the updates!

2020, like 2019, had a LOT of updates.

Google introduces Core Web Vitals

Google lets users temporarily remove pages from search through “Removals”

DuckDuckGo adds Quick Answers to SERP

Apple indicates building Search Engine

New search engine “Neeva” launched

Neeva search engine

Search Console adds Rich Snippet performance report

Warner Bros change “Birds of Prey” movie title to make it SEO-friendly

Google highlights license information on image search result

Search Console to send email alert regarding Search Traffic spikes

Ahrefs Webmaster tool becomes free

Ahref webmaster tool

Search Console lets users download data sets from reports

Google to fully roll out mobile-first indexing in 2021

Google allows Profile Card customization on Search results

Google 3D search goes live for eCommerce

Google Search to show YouTube music links on album queries

Google My Business temporarily removes Reviews feature

Google launches blog posts on SEO value

Bing Webmaster Tool gets new robots.txt tester

Bing webmaster tool

Google Search to support home activities structured data

Search Console creates ‘Copy URL’ Button

Search Console adds Guided Recipe report

Bing Webmaster launches new SEO audit tool

Google tests Thumbnail results in Search results

Bing announces new URL inspection tool

Social Media 2020 Updates

Facebook creates Mood mode for stories

YouTube launches Shorts feature

Instagram creates ‘Thank You hour’  sticker for people to show gratitude

YouTube launches UPI for online payment

Facebook introduces Journalist Registration

Free ebooks

WhatsApp tests QR code to help users connect

YouTube launches Analytics for artists

Facebook removes restrictions on text content in Facebook Ad images

Pinterest crosses 400 million monthly active users

Quora launches lead generation forms for advertisers

Linkedin sells SlideShare to Scribd

YouTube tests picture-in-picture mode

YouTube PIP mode

Facebook tests email marketing tools  for Business Pages

Twitter to check if articles are read before sharing

YouTube to let creators customize the look and feel of their channels

Pinterest tests Story Pins to share recipe info

Snapchat launches ‘Snap Focus’ education platform

Twitter relaunching verified accounts

Instagram creates new call-to-action stickers for Gift Cards

Pinterest Shop to have product collection for online shopping

Twitter introduces voice tweets

Twitter voice tweet

TikTok creates Transparency report

YouTube launches Video Builder tool

WhatsApp ventures into online payment

Twitter lets users schedule Tweets in advance

Reddit launches “Trending Takeovers” feature

Snapchat launches feature that allows calls directly to business

Facebook launches desktop redesign

Facebook new desktop design 2020

LinkedIn gets Stories feature

Pinterest rolls out Verified Merchant Program

Instagram tests Gift Cards & Donation feature for business accounts

Facebook adds Video Publishing & Discovery feature

TikTok tests addition of website links in profile

Facebook creates a lighter & faster version of Messenger

Twitter gets rid of the Audience Insights tab

Facebook launches standalone Messenger app for desktop

TikTok allows video-uploads via desktop

Facebook creates “More Together” campaign in India

Facebook allows 2D photos to turn into 3D ones

Twitter creates Stories

Twitter stories

YouTube tests ‘donate’ feature for creators

Facebook lets users hide ads targeted via Custom Audience lists

TikTok adds pin stickers on videos

Pinterest adds Shopping Tab to search results

YouTube implemented COPPA policy

Instagram tests online payment option

Pinterest launches  “Try On” AR feature letting users try on lipstick before purchase

TikTok gets Dark Mode option

TikTok dark mode

LinkedIn works on ‘Poll’ feature

Instagram removes IGTV button

LinkedIn lets users display work samples on profiles

Snapchat introduces Lens Web Builder for brands

LinkedIn to create Conversion Ads

Facebook to reveal the location of popular pages on published posts

Instagram creates “Following Categories” feature

Facebook launches Messenger Rooms

Facebook messenger rooms

Instagram launches ‘Live Donations’ feature

Facebook tests adaptive color backgrounds for profiles

YouTube plans Subscription Sales Tool for publishers

LinkedIn launches ‘Support’ reaction

Instagram launches Reels

Instagram reels

TikTok tests AR ad format

Facebook acquires Giphy

LinkedIn adds Dwell Time in its algorithm

Twitter launches Retweets with Comments

TikTok launches ‘TikTok for Business’

Facebook adds Dark Mode to Workplace

Instagram lets users pin comments to top of posts

YouTube expands ad formats for TV screens

Facebook imposes limits on the number of ads

WhatsApp adds Disappearing Messages feature

WhatsApp disappearing messages

Snapchat rolls out Dynamic Ads

Facebook rolls out Screen-Sharing in the Messenger app

Twitter creates chat window for desktop

AppsFlyer partners with Facebook for ad insights

YouTube creates Video Action campaigns

Facebook launches new Hosting System for music videos

Google updates 2020

Google ads to stop Message extension

Makes Parallel tracking mandatory for video campaigns

Stops Accelerated Ad delivery feature

Adds website links to call-ads

Google Assistant crosses 500 million global users

Garnier collaborates with Google for virtual try-ons

Google changes look of desktop paid & organic search results

Adds Predictive Audience report in Audience Builder in Analytics

Removes Expanded Text ads

Makes Meet free

Brings Shopping ads to Gmail

Removed over 1 million accounts in 2019 for policy violations

Makes Hangout Meet premium version free

Introduces ‘Hum To Search’ audio algorithm

Google hum to search

Plans physical & virtual debit cards

Launches a Pinterest-style app called Keen

Launches free Digital Skills training sessions

Tests web pages in YouTube search results

Launches Google Analytics 4.0

Google analytics 4

Chrome to highlight fast pages on mobile

Makes Shopping Ads listing free

Launches Android 11 with new features

2020 other updates

Microsoft Advertising removes Average Ad Position metric

Byte-6 video app – the successor to Vine – launched

Amazon mar-cap crosses $1 Trillion

Search Engine Marketing Professional Organisation (SEMPO) closes

Microsoft Bing tests “Made in USA” Ad Extension

Amazon rolls out product targeting for Sponsored Display

Microsoft Advertising adds cookie-based experiment option

Shopify introduces new app

Apple Safari blocks Google Analytics from collecting data

Microsoft to shut Internet Explorer in 2021

Internet explorer shuts down

Microsoft Ads integrates LinkedIn ads targeting


Conclusion

2020 has now passed…wishing everyone a better life in 2021.

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