How to use Google Autocomplete to get more traffic in 2019

Hey,

I’m guessing you have used Google.

Silly thing to say, I know.

But I had to ask 😊.

Anyway, this post is about Google Autocomplete.

And how Marketers can use it to get more traffic.

Let’s dig in!

So what is Google Autocomplete (previously Google AutoSuggest)?

It is a feature of Rankbrain, which is the Machine Learning algorithm of Google.

That provides predictive search options when you search on Google.

Don’t worry about the algorithm, Google takes care of it 😊.

Autocomplete helps in quick searches.

Since 2008.

Invented by Kevin Gibbs.

Note:

This feature appears while you search on Google, not on the SERP (Search Result Page) post your search.

With me so far? Awesome!

We will cover the non-coding aspects of Autocomplete.

Now,

Coming to the Search,

Say, you’re searching for

“Digital Marketing course in Bangalore”

As you would have noticed, the Autocomplete starts with the first letter or character itself, during Google search…

…and changes with each character.

For the above-mentioned search term, if I type “d” I get

Google Autocomplete Search example

If I continue with the search and add “i” I Get

Google autocomplete Search example2

You see the difference in the dropdown?

As I mentioned, it will keep changing character-wise.

Quick fun fact:

Have you ever noticed the “I’m Feeling Lucky” button on Search (it is in the above picture also)?

If you are not aware, this button directly takes you to the landing page of the first organic post of that SERP.

Check it out.

This is another time-saving feature of Google.

Back to Autocomplete 😊.

Anyway,

You notice that I have mentioned Autocomplete as predictions and not suggestions.

The difference?

Autocomplete aims to help you complete your search, not create a new one.

So, how does Google Autocomplete work?

These are nothing but based on the popular searches for each of the terms.

Many other factors are also taken into consideration mainly,

1. Location

2. Language

3. How many people have searched for that keyword

4. Trends

5. Relevancy

Note:

Whenever there are queries that show a sudden increase in a short period, they will usually show in Autocomplete.

This is called as “freshness layer”.

When you do a Google Search, you can also see the previous searches that you did.

They appear in another colour.

Remove Search history from Google Autocomplete

You can delete them with the “Remove” option at the right end side of each keyword.

On Mobile, there will be an “X” button on the right.

Google Autocomplete has evolved over the years.

And it has become very prominent for Digital Marketers.

Why?

Keyword Research

The bread and butter of online content.

Autocomplete provides a solid starting point to get keyword ideas that you want to work on.

Thereby increasing the website traffic.

Let’s say you want to search for “dog food”.

You’ll get the below results.

Google Autocomplete for Keyword Research

You can see that there are mobile-based searches included (“dog food near me”).

You can use it for Long-tail keywords also.

Google Autocomplete for Long Tail Keywords

Let’s do a conceptual search, for “Upsell and Cross-sell”.

Google Autocomplete for conceptual keyword search

You see again the results vary.

Note:

Google usually shows 10 results on desktop and 5 results on mobile as per the screen size.

How are they ranked?

Depends on how much relevant Google thinks they are…

…for the keywords you type.

The point is,

Just type in the keyword you want to rank for.

And check for the Autocomplete results.

You can also tweak the keywords to get different results.

Search for “Buy shoes”.

Google Autocomeplete for Keyword Research

Then search for “buy sports shoes”.

Google Autocomplete for tweaking Keywords

As you type in each character, you’ll get various results (keywords) that you can use in your content.

In this way, you can collect a whole lot of different keywords.      

Trends

With Autocomplete you can find out the current trends in the industry.

Google Automplete to find trends

Reputation

Google autocomplete can make or break a reputation.

Reputation of an individual, brand or company.

How?

Again, say you are searching for any of the above three.

And there is currently a scandal, scam or a plethora of negative events taking place around that entity.

Therefore, it will show in the Autocomplete option as people will be actively searching for it.

And there is a high probability that it will be clicked.

And a negative opinion will be formed about that entity.

For example, I’m sure you are aware of the Huawei phone ban that happened a few weeks back.

So if you search for “Huawei” you get

Google Autocomplete impact on online reputation

You see the last second result on “ban”?

When the news was “new” this result would have been higher in the list.

So you get the idea right?

It is now recommended that you constantly keep an eye on Search Engine Autocorrect.

So that no negative predictions are present.

Now, I know what you might be thinking.

“Is it possible to remove negative keywords from Autocomplete?”

The answer: Yes

And the same technique also can be used to get your keywords in the Autocomplete list.

Imagine that!

Say, you are a legal firm and you want leads.

Leads who search for services that you provide.

So if your firm name appears next to the keywords searched in the Autocomplete, the traffic you get will most likely skyrocket!

So,

How do we do it?

It is simple but kinda mundane.

Going back to the basics, how does Google provide Autocomplete keywords?

Based on what people are currently searching for.

So, if you want your brand to appear in the Autocomplete list, that is what you need to do.

Start searching!

This is how you should do it.

Open Chrome incognito mode.

Google Autocomplete incognito mode

Then on Google, search in the below format.

“keywords” + “your brand”

Do so, for about 10 minutes (or anything that you are comfortable with) a day.

Combine keywords with brand.

This will give more Google search suggestions.

Tell your colleagues to follow the same.

Over time, you should see an improvement.

Same procedure for reputation management.

Apart from resolving the issue on Social Media platforms, you also start typing in positive keywords about the brand.

Can Google Autocomplete be weird?

Yes!

Because people are weird and hence their searches will be weird.

Can Google Autocomplete not work?

Apparently not.

It has to work 24-7.

If not, it is probably an issue with your internet.

Is Google Autocomplete present only for Search?

No.

You would have also noticed, Google Autocomplete is now present on Gmail as well.

Called Smart Compose.

Smart Compoose for Gmail

When you write an email, the Autosuggest kicks in.

Here, the format and algorithm are different from that of Google Search for obvious reasons.

Google Autocomplete is live in Maps and Addresses as well.

Called Google Autocomplete Places and Google Autocomplete Address, respectively.

Google Autocomplete is not to be confused with Autofill.

Like, when you come across a site where you need to fill in all your details.

You get an Auto dropdown and when clicked, it will fill your name, number, address, and email.

That’s Autofill which is not based on search.

Other sites like Wikipedia have also added and upgraded this Autocomplete feature.

Autocomplete feature on Wikipedia

Can you report any issues on Google Autocomplete?

Yes.

When you search on Google, you will see at the bottom right corner

Google Autocomplete error reporting

“Report inappropriate predictions”

Which when clicked will take you to the below option

Google Autocomplete error reporting window

You can put forth your complaint here.

Is anything excluded from Google Autocomplete?

Yes. To name a few,

– Unpopular words

-Very new words (as the volume would be low)

-Sexual content etc.

It mainly depends on what Google thinks is spam.

They have their policies for this.


Conclusion

So, now that you are aware of Google Autocomplete function, the question is

Can you rely on it?

To some extent yes. But you need to continue to work on your research and get more specific knowledge on which keywords to add.

It is, in fact, a loop.

The more you search on Google, the more it will learn from you – for you.

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